We don't just sell tours, we develop and operate unique sport experiences.
Our experience
Coaches' Voice Tours has evolved and rebranded following the acquisition of Gole Tours in June 2024. Coaches' Voice Tours is the leading destination management specialist (DMC) for the delivery of soccer tour experiences for groups from across the globe. Our team has over 35 years of accumulated experience in operating the very best soccer tours. We have successfully delivered over 800 tours for groups of all standards and ages, ranging from the leading professional clubs and some of the most prestigious academies to high schools and universities around the world.
Coaches' Voice Tours is privileged to enjoy long-standing relationships with many of the top professional clubs, national FAs, elite training facilities, and highly rated tournaments.
Our mission is quite simple: to make people enjoy the beautiful game of soccer as much as we do, deliver the best soccer tour experiences at excellent value for money, and provide the highest level of service in the industry.
Passion
We love what we do
Quality
For us only the best is good enough. Quality is not negotiable for us.
Consultation
Technical director consultation to adjust the level of trainings and games.
Trusted by the best
We have strong partnerships with some of the best clubs in the world.
24/7 Support
Regular pre-tour updates by preferred method.
On tour reviews
On tour daily review and next day planning.
What makes us special?
Being part of Coaches’ Voice aligns perfectly with our commitment to ensuring the provision of high-quality football development and educational tour experiences for players and coaches.
Coaches’ Voice is the leading platform in online coach-focused content and education. Its specialised coach-education offering, featuring exclusive on-the-grass content from first-team and elite academy coaches alongside more grassroots focused sessions, has educated tens of thousands of coaches across the world and at all levels of the game.
As part of the continuous coach education and development journey, more coaches and their teams are travelling abroad to hone their skills and widen their knowledge of the ‘beautiful game’.
Our company is run by ‘football people for football people’
Over 40yrs combined experience in operating experiential international football tours, which exceed the expectations of the players and coaches.
Long standing and enduring relationships with top professional clubs & elite training facilities across the globe.
Selection of high quality tournaments suitable for groups of different levels and gender.
We listen to what you want, and create a tour tailor-made program for your travelling group, each packaged and constructed to meet the key objectives of each group.
We truly believe in a customer service culture, that is the reason why we are continually innovating & thinking outside the box to create real added value.
For us only the best is good enough. So we’ve applied that philosophy to everything that we do at Coaches' Voice Tours.
Group or individual payment options that reduce the administration for the club or school.
Nothing we do or use is left to chance and we’ve left no stone unturned in our quest to create the most incredible football experience possible. Because we know that even the smallest detail can make a big difference.
Our company is run by ‘football people for football people’.
Over 40yrs combined experience in operating experiential international football tours, which exceed the expectations of the players and coaches.
Our team
Huge industry experience
Bryan Llorente
Co-Founder & COO
Noteworthy leader in the Sports Tour Industry, having operated hundreds of tailor made tours for schools and clubs from around the world. Before working in sport tourism, Bryan was involved in logistical planning of music and sport events for highly regarded events companies.
Tom Shorey
Co-Founder & CCO
A veteran of the Sports Tour Industry having pioneered the concept of Pro Training Tour Experiences in 2001. Prior to entering the travel sector Tom worked for FIFA Marketing before returning to the UK as Commercial Director at the Welsh Rugby Union/ Principality Stadium.
Jaume Canals
Co-Founder & Director of Soccer Experiences
UEFA ‘A’ licensed coach & qualified Master of Football Coaching from the Spanish FA. He has a wide experience of managing and coaching at football academies in Spain. Jaume has been instrumental in delivering unique football development tour experiences across Europe.
Danny Bell
Football Development Manager
UEFA ‘A’ licensed coach and Coach Educator at the Football Association of Wales. Danny has over a decade of experience in Academy Management, Head of Coaching & Teaching positions as well as experience in organising football tours across Europe and the US.
Magnus Alford
Co-Founder Coaches' Voice Group
Magnus, a former Liverpool FC Academy coach and founder of Sport Session Planner—now integrated with Coaches' Voice—brings unparalleled expertise in football and logistics. With a unique blend of innovation and insight, he facilitates exclusive access and immersive experiences at elite clubs, inspiring and educating coaches worldwide.
Jose Trujillo
Tour Op Executive I Content Creator
Jose Trujillo aka "Truji" is a born content creator with 3 passions: Sports, Music and Communication. Has great experience with social media and travel. Took his first group to the World Cup in Brazil in 2014, then Russia in 2018 and since 2024 his tour experience expanded enormously at Coaches' Voice Tours. He loves going VIRAL!
Manu Nuñez
Tour Operations
Manu, former RCD Espanyol coach with a UEFA Pro Licence, blends top-level football expertise with multilingual flair—ensuring unforgettable tours (fueled by his legendary mate skills).
George Davies
Tour Operations
With a Bachelors degree in modern foreign languages and translation, and extensive experience planning educational and sports tours across Europe, George continues to deliver memorable trips for players and coaches alike.
Lewis Hughes
Tour Operations
Lewis combines a bachelor’s degree in Football Business with experience across football club and tour operations, helping to create special tours and lasting memories for every tour participant.
We have over 35 years combined experience in operating experiential international soccer tours, which exceed the expectations of the players and coaches.
I’ve travelled with CV Tours for the past 8 years, and I will never go anywhere else. Whether it’s England, Spain, Italy, or the Netherlands, they always deliver a first-class tour experience that perfectly matches our needs and budget. It’s the perfect blend of sport and culture. From start to finish, CV Tours handles everything with exceptional care, passion, and professionalism. I can’t recommend them highly enough!
Pat OzburnSuperClubs
Rated 5 out of 5
The attention to detail, passion and knowledge make CV Tours our only choice when booking our sports groups.
Sara StantonCara Group
Rated 5 out of 5
We are very impressed with the professionalism and expertise and are delighted to be working in partnership across a number of projects.
Albert SausRCD Espanyol de Barcelona
Rated 5 out of 5
CV Tours continue to exceed our expectations with a seamless and professional experience. The players and coaching staff loved every minute!
Stuart ClarkeUtah Valley United
Rated 5 out of 5
As well as an amazing tour to England, CV Tours were also able to set up a trial with an English professional team for me. Just an amazing experience.
Summer MilesUtah Valley United - Player
Rated 5 out of 5
I've been on many tours and used different companies, but CV Tours is undoubtedly the best we've used.
Lee LeonardTSF Academy
Rated 5 out of 5
CV Tours are always highly organised, detailed and reliable in all aspects and truly look out for the best interests of the touring sports team.
Frank AranetaMediterranean Sports Village
Rated 5 out of 5
CV Tours are the best provider in the market. Their team was amazing from concept to delivery displaying outstanding knowledge and support throughout.
Andrew BruceChigwell School
Rated 5 out of 5
CV Tours delivered the perfect tour for our group. I would highly recommend them to any club or school wanting a high quality sports tour.
Grant CornockAldenham School
Rated 5 out of 5
Working with CV Tours is an absolute pleasure. The attention to detail is second to none and we are thrilled to be partnering with such a professional and reliable team.
Shawn BriscoeWolverhampton Wanderers Football Club
Rated 5 out of 5
Each tour is thoughtfully designed with exciting, tailor made elements that align perfectly with our objectives.
Sean DayThorpe House School
Rated 5 out of 5
We've had some really memorable experiences. This is as a result of CV Tours tailor made approach to tours, added to their detailed planning and friendly customer service.
Chris McFarlaneThe Hall School
Rated 5 out of 5
CV Tours is the best in the business. The level of opposition they organise and the quality of the training facilities is always first class
